Tutee or Not Tutee: Who should be on camera in your Instructional Video?

Effective instructional videos can vary in style.  This short video, inspired by an Arizona State University study, reveals preferences and effectiveness in two different styles:

  1. Should you teach to the camera/viewer or
  2. Should you teach a student who is also on camera and film that interaction?

This video featuring Dann Hurlbert, Carleton College’s Media & Design Guru succinctly recaps a 2018 study from ASU’s Katelyn M Cooper, Lu Ding, Michelle Stephens, Michelene T. H. Chi, and Sara E Brownell.

Facing Instructional Videos

How important is it for instructors to include their own faces when creating instructional videos? The answer might surprise you. Dann Hurlbert, Carleton College’s Media & Design Guru (and an actor, director, and inventor of the Little Prompter) leans on research and his own expertise to offer guidance.

Business Video Benefits (in Education)

Dann Hurlbert, Carleton College’s Media and Design Guru provides an overview of Matt Bowman’s article in Forbes Magazine about video marketing in business. There is a reason businesses are using more video:  it’s working. It can work well in education, too. Take a moment to reflect on Matt’s article — and nibble on the possibilities video can provide educators by watching this:

The Goodness of a Gimbal

Sunflowers and Osmo in Carleton's Arboretum Prairie

There are lots of things to consider when buying a video camera.  Sensors, color chips, resolution, recording formats, inputs/outputs, price-points and lots and lots more.  Until the recent explosion of drones, smooth camera movement has usually required peripheral hardware such as sliders, booms, dollies, and glidecams.  Enter the gimbal–that little mechanism that allows for smooth motion around a central axis.
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Course Tools

A swiss army knife contains the essential tools. What essential tools will you use in your course?

Instructors have more tools at their fingertips than ever before.  Sometimes the hardest (but most important) thing we can do for our students and our sanity is to . . . to limit ourselves.  Before starting a new course, consider creating a list of the tools you’ll be using regularly as part of your instruction.  Below is a sample list that might be used in a standard course. Items in [brackets] indicate a viable alternative tool instructor.
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Closed-Captioning Comparisons

Closed_captioning_logo

I’m currently evaluating Closed-Captioning Services for our in-house instructional videos.  Previously, closed-captioning has been done intermittently by individual instructors or staff.  For ADA compliance, and as a courtesy, we’ll be captioning videos from here on out.
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Single Most Helpful Article on Video Creation, Curation, and Marketing

Clipboard SurveyNiel Patel’s QuickSprout article, The Complete Guide to Building a Successful YouTube Channel, is a must read for those interested in either marketing with video or curating a successful educational or commercial video channel—in YouTube, Vimeo, or any streaming video service.

In a Nutshell:

  • Before you begin, you must be able to answer these questions: Who is Your Audience & What Are Their Interests?
  • Create or curate videos that audience wants to see. Keep the topics focused and concise and make the videos attractive and engaging.
  • Know your SEO. Use keywords, pitch it to your contacts, post it to all your social media outlets, and partner with other professionals by cross-promoting.
  • One video–like one blog post–does not create a following. Gradually build a collection of videos using steps 1-3 as your guide.

For statistics and examples, be sure to checkout Patel’s article.